Anyone who picks up the Washington Post (WP) Sunday paper immediately notices how light it is. For those of us who have been around for awhile we can remember when the WP was thick and heavy. Sunday’s were spent getting newsprint on your hands while scanning for homes for sale or open houses.
Times have changed. The WP is now being read on the iPad and the internet is the biggest source of information for home buyers. In fact the WP real estate ads are on-line through their relationship with Trulia.com.
This chart from the 2010 Profile of Home Buyers and Sellers published by the National Association of Realtors® shows the internet as a source for looking for a a new home is now at 89%. Home buyer’s indicated they only used the newspaper 2% of the time to look for a home to buy.
What does this mean if you are planning on selling your Northern Virginia home in the near future? It means you need to be talking to a Realtor® who understands the value of the internet. Check out their marketing plan for getting as many eyeballs as possible to see your home on-line. Make sure the internet is at the center of their plans.