Trying to sell a home in today’s real estate market is very different than it was 2 or 3 years ago. Not only are the market conditions different but with new federal laws in place, local association rules and changes in how buyers look for homes, Realtors have to change how they reach buyers as well.
As a Realtor® who specializes in selling homes in Fairfax County, Prince William County, Arlington and Alexandria, I have found that every home needs an individualized approach to marketing. The rules of selling real estate in our area have changed. For example in most areas I can no longer hire local youngsters to put door hangers out announcing a listing or open house. Many of the condo buildings where I could post flyers have said NO MORE, with the “Do Not Mail List” postcards often end up in the dead letter piles at the post office and counties are cracking down on roadside FOR SALE directional signs.
Print media is quickly losing its appeal among consumers. The Washington Post, Washington Times, and Times Connections (community editions) have raised their print ad prices to astronomical prices to make up for the declining readership. The glossy Showcase Homes, Homes and Land and Harmon Homes publications have always been expensive and the turn around time between placing an ad and the ad appearing in print can be 3-5 weeks depending on schedules.
For a short time it appeared the various E-Flyer companies might have figured out a way to help Realtors get the word out. Now it seems that most of those end up in Junk Mail folders and are never even seen by other Realtors or consumers. So you can see the dilemma that arises in trying to making a home stand-out among the competition. So what is a Realtor to do?
Welcome to the 21st century. If your Northern Virginia Realtor® is not fully “wired” then you may want to call one that is. With the internet now being the first place that most buyers look for a home making sure that your house is visible in multiple on-line locations is a must. Realtor.com statistics show that over 55 million consumers are searching for homes on their site in most months.
Besides the MLS my listings are to sent to hundreds of other relevant home search sites as soon as I enter them on my website and each of my listing has their own unique URL which leads buyers directly to your home from the internet or when they drive past your home.
Now the latest tool in a wired Realtors toolbox is blogging and social networks. With search engines seeking new content on the web daily, a static website is a nice to have, but an active BLOG is a must have. Every blog is different and therefore the content is fresh and the search engines love them. Blogs give a Realtor a chance to talk about a listing in many different ways. Stories can be created that talk about your home, your neighborhood, nearby attractions and so much more. A static posting of your home is great and a blog will link back to your realtor’s website to show additional pictures and details but the way to keep your home in front of buyers is to have fresh content written every few days.
So if you are thinking about selling your home in Fairfax, Prince William, Alexandria or Arlington check to see how wired your agent is. If you need more information or are looking for help to get your house SOLD give me a call. I’ll show you how I advertise my listings on multiple blog sites and social networks.