Trying to sell a home in today’s real estate market is very different than it was 2 or 3 years ago. Not only are the market conditions different but with new federal laws in place, local association rules and changes in how buyers look for homes, agents have to change how they reach buyers as well.

As a Realtor® who specializes in selling homes in Fairfax County, Prince William County, Arlington and Alexandria, I have found that every home needs an individualized approach to marketing. The rules of selling real estate in our area have changed. Print media is quickly losing its appeal among consumers. The Washington Post, Washington Times, and Times Connections (community editions) have raised their print ad prices to astronomical prices to make up for the declining readership. The glossy Showcase Homes, Homes and Land and Harmon Homes publications have always been expensive and the turn around time between placing an ad and the ad appearing in print can be 3-5 weeks depending on schedules.

So what is a Realtor to do?

Welcome to the 21st century. As a fully “wired” Northern Virginia Realtor® I know how to take advantage of all of the latest technology to make your home accessable to more buyers. With the internet now being the first place that most buyers look for a home making sure that your house is visible in multiple on-line locations is a must. statistics show that over 55 million consumers are searching for homes on their site in most months.

In addition, posting to a number of other on-line resources is a must as well. RE/, and others are important players in this new on-line boom. Now the latest tool in a wired Realtors toolbox is blogging and social networking. With search engines seeking new content on the web daily, a static website is a nice to have, but an active BLOG is a must have. Every blog is different and therefore the content is fresh and the search engines love them. Blogs give me a chance to talk about a listing in many different ways. Stories can be created that talk about your home, your neighborhood, nearby attractions and so much more. A static posting of your home is great and a blog will link back to your my website to show additional pictures and details but the way to keep your home in front of buyers is to have fresh content written every few days.

So if you are thinking about selling your home in Fairfax, Prince William, Alexandria or Arlington check to see how wired your agent is. If you need more information or are looking for help to get your house SOLD give me a call. I’ll show you how I advertise my listings on multiple blog sites and social networks.

Contact me directly at 703-346-2213 and stop by my other website to see yet another way I use the internet to advertise your home.

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